TRANSFORMING LIVES THROUGH A

tough love

BIT OF

Naomi Rotstein Boston Best Personal Trainer Fitness Business Coaching Mentor 1FITBIZ (24).

MEET NAOMI

I first stepped into a gym during high school. In fact, that’s when I started going regularly with my mom. It didn’t take long for the gym to become my mecca – a sort of second home – where I fell completely in love with the energy, the environment, and the instructors. You could say the writing was on the wall and you wouldn’t be wrong.

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I went on to pursue a degree in Exercise Science and Nutrition before beginning to work in health management. It was at that time, in search of fulfillment outside of the corporate office, that I started my blog, 1FitFoodie, as a way to share healthy tips and motivation – both online and on social media.

My dedication to the industry intensified when I began fitness competitions in my twenties. They gave me an overwhelming sense of confidence and fulfillment at the start... But, over five years and multiple competitions, the extremely restrictive lifestyle completely distorted my relationship to both my body and food. After a life-threatening health scare, I decided to quit cold turkey and made it my mission to work with women to help them heal from the same things I had struggled with and overcome.

Naomi Rotstein Boston Best Personal Trainer Fitness Business Coaching Mentor 1FITBIZ (10).

AFTER LEAVING THE CORPORATE AND COMPETITION WORLDS, I WENT ALL-IN WITH PERSONAL TRAINING.

I LOVED WORKING WITH PRIVATE CLIENTS AND BEING PART OF THEIR TRANSFORMATIONS, BUT YEARS OF A JAM-PACKED SCHEDULE THAT HAD ME RUNNING AROUND BOSTON LEFT ME COMPLETELY BURNT OUT.

I’d wager to guess that many would agree, the quickest way to combat that overwhelming feeling is to make some major life changes. So, come 2019, I reprioritized with a business mentor of my own, all the while learning the fundamentals of marketing. I applied those learnings to the launch of my first online course 1FitFuture – a 12-week virtual training program for women. The course sold out immediately each time it was run. But, at that point, I felt so far away from my personal journey of healing my relationship with food. I realized I’d rather help other fitness professionals learn to scale their businesses effectively by building online revenue streams. So, again, I pivoted. Life’s not linear.

The transition to business mentoring came so naturally. I developed my signature 1FITBIZ course specifically for fitness professionals to learn how to create varied sources of income, grow their business online, and effectively make more money doing what they love. THIS is the type of work that energizes me every single day. And coupled with personal training and my leading role as a new mom, I feel as though I’ve landed exactly where I’m meant to be.